Nike Air Max Day is officially on March 26, but Nike has chosen to expand the celebration this year by holding a multi-city convention in New York, Tokyo and Hong Kong. Air Max enthusiasts from all over are convening to celebrate and learn the heritage, design and innovation history of the famous Nike Air Unit.
Air Max Con takes sneaker lovers on a unique and immersive journey through the background and evolution of Air Max, as here we get a look at Hong Kong’s installment for the celebration. Located at the Fringe Club, the festival allows attendees to explore the H-T-M Kitchen, NIKEiD studio and SNRKS Showroom, as well as step into the shoes of the designers and vote for your favorite Air Max of all time. Nike will in turn be relaunching the number one vote getter. While checking out the ultimate SNKRS experience, guests can get their sneakers cleaned, obtain footwear embellishments and explore the special Air Max Power Wall.
For a look at Nike’s Air Max Con in Hong Kong, scan through the imagery above. The experience is running from March 23 to March 26.
Air Max Con
Central, Hong Kong
- Photography: Stanley Cheng