Sneakers
From the ground up

Earlier this year, Nike treated Italian sneakerheads to a special reissue of the OG Nike Air Max 97.

Featuring tricolore Italiano detailing, the drop was limited to select Italian shops, but we had a feeling that wouldn’t be the last Air Max 97 sighting of the year. Now, Nike confirmed our suspicions by declaring a wider release of the 97 in a “La Silver” colorway, just in time for the silhouette’s 20th anniversary.

To complement the announcement, several big names in the Italian fashion community shared their first impressions of the shoe with Nike.

I have to admit that I first found them horrendous. But that kind of fascinating horrendous: brutto-bello. Freaks. Their aesthetic was totally outside of our visual vocabulary. At the time sneakers were worn very infrequently in fashion.

Michela Gattermayer, Editor-in-Chief, ELLE (1989-2004)

As a graffiti writer it was cool because you could get a photo taken of yourself with a flash in front of a piece in a tunnel and you’d be all covered up but there was a crazy glare coming from your shoes. They made you feel like you were doing some space age stuff when you went out at night.

Sha Ribeiro, Photographer

I can remember that you had kids turning up wearing AM97s for both the hip-hop and the hardcore nights. As an observer from the decks I thought that the AM97s were much better suited to the hardcore scene where everybody had a very clean look, was very aerodynamic, with their shaved heads and 180 + BPM music and their whole cult of synthetic velocity.

Riccardo Balli, DJ

The sneaker will see a Western European release on December 14.

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