Last Friday the Nike Bowery Stadium in New York unveiled “The Wave”, a surf/skate installation based around their summer ‘Just Do It’ action sports campaign.
The retail component of Stadium reflects surf and skate culture featuring a curated selection of Nike action products. Stadium MFG offers the opportunity to customize core products from the Nike Range, including t-shirts, sweatshirts, hoodies, board shorts and other apparel. Collections of skate and surf stickers are displayed to provide inspiration and share the history of East Coast surf/skate culture.
Throughout the ‘Just Do It’ summer season, Stadium will host special programming including lectures, live musical performances, film screenings, product launches, and mentoring workshops. Weekly film showings will balance classic surf and skate movies with Nike team flicks.
Celebrating the local surf and skate community, Stadium aims to deliver a culturally creative point of view and an interesting twist on product, performance, innovation and design.
Have a look inside the space in our gallery.
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[...] Nike Bowery Stadium, one of my all time favorite marketing concept shops, recently unveiled “The Wave”, a surf/skate installation based around their summer ‘Just Do It’ action sports campaign. The retail component of Stadium reflects surf and skate culture featuring a curated selection of Nike action products. Stadium MFG offers the opportunity to customize core products from the Nike Range, including t-shirts, sweatshirts, hoodies, board shorts and other apparel. Collections of skate and surf stickers are displayed to provide inspiration and share the history of East Coast surf/skate culture. Throughout the ‘Just Do It’ summer season, Stadium will host special programming including lectures, live musical performances, film screenings, product launches, and mentoring workshops. Weekly film showings will balance classic surf and skate movies with Nike team flicks. Celebrating the local surf and skate community, Stadium aims to deliver a culturally creative point of view and an interesting twist on product, performance, innovation and design. Additional images. [...]
[...] conjunction with this summer’s ‘The Wave’ installation at Bowery Stadium is an exclusive array of surf/skate-inspired product. T-shirts, crewnecks and hooded sweatshirts [...]
[...] has been around for about a year and has offered everything from Brazilian soccer paraphernalia to surf and skate wear, and Nike changes the design of the shop every time they celebrate a new theme. The new seasonal [...]