2011 Nike MAG Auction Raises Over $5.6 Million USD

The unveiling and subsequent auction of the Nike MAG was by and large the biggest sneaker event of the year, if not the decade. Working with The Michael J. Fox Foundation for Parkinson’s Research, Nike sold 1500 pairs of the sneaker over a 10 day period, raising a total of $5,695,190.53 USD. Much respect to all who participated.

UPDATE: If you recall, Sergey Brin, co-founder of Google, will be matching this number, so in the end over $11,390,381.10 USD will go to charity as a result of this initiative.

See a detailed by-the-numbers break down of the Nike MAG sales after the click.

Total amount raised per day:

Day 1 = $911,927.34
Day 2 = $647,539.91
Day 3 = $554,120.31
Day 4 = $508,077.50
Day 5 = $511,112.10
Day 6 = $492,481.97
Day 7 = $488,076.90
Day 8 = $499,851.16
Day 9 = $511,479.82
Day 10 = $570,523.52

Total = $5,695,190.53

Here you can see the Day to Day variance: (ALL sizes saw an increase as expected)

Here is the Data graphed out:

Data broken down by size with averages for the entire 10 day period:

Total number of bids per day:

Day 1 – 5389
Day 2 – 3558
Day 3 – 3713
Day 4 – 3352
Day 5 – 3881
Day 6 – 3117
Day 7 – 3582
Day 8 – 3657
Day 9 – 3891
Day 10 – 4324
Total – 38,464

Highest and Lowest each size sold for and the day it happened:

Size 7 – High – $5,331.88 on Day 1, Low – $2,300.00 on Day 6
Size 8 – High – $6,100.00 on Day 1, Low – $2,500.00 on Day 4
Size 9 – High – $6,300.00 on Day 1, Low – $3,050.00 on Day 5, 6 & 9
Size 10 – High – $9,959.00 on Day 1, Low – $3,200.00 on Day 6
Size 11 – High – $7,600.00 on Day 1, Low – $3,350.00 on Day 8
Size 12 – High – $8,100.00 on Day 1, Low – $3,100.00 on Day 7
Size 13 – High – $7,875.00 on Day 1, Low – $2,750.00 on Day 7

via Mugen EP of NT