Kid Cudi unveiled a couple of hours ago the new logo and album cover art for his collaborative project with Dot Da Genius, under the name WZRD. A simple black cover with a logo graphic sitting in the middle. Set for a release on January 30th, 2012, the 28th birthday of Kid Cudi, we are definitely curious to find out what the new album will sound like.

The WZRD project by Kid Cudi and Dot Da Genius was only announced last week. Today we can already present the first song from the album that is supposed to be release on January 30th, 2012.

Listen to ‘Brake’ here below.

WZRD – Brake by dp16

Today Kid Cudi announced via Twitter that he and producer Dot Da Genius have changed the name of forthcoming project from 2 Be Continuum to W Z R D, which is short for WIZARD. Though the title of the album is still undetermined the official release has been scheduled for January 30, 2012, Cudi’s birthday. Also of note is the news that the album will not contain any profanity, “a universal album for everyone.”

Kid Cudi and Shia LaBeouf share a gruesome Halloween treat, an extremely violent 10 minute short film based on the Man on the Moon II: The Legend of Mr. Rager track “Maniac.”

During last night’s episode of Late Night with Conan O’Brien, Kid Cudi showed off his recent purchase – the Nike MAG Back To The Future sneakers. The musician actually bought 5 of them during the recent auctions – 4 for himself and one for his girlfriend Jamie Baratta. You can check out the full interview after the jump.

Complex’s October/November 2011 issue features Kid Cudi for the third time: “This year has been filled with change for Cudi—quitting weed, parting ways with some longtime business partners, making up with some old friends, and recording a rock album called The Wizard. Can he keep it all together?” The issue hits stands October 4, 2011.

Read the story here and have a closer look at after the click.

VEVO has released footage from the G.O.O.D. Music performance at Heineken’s Red Star Access event. Performances include “All of the Lights,“ “Good Life,” “Jesus Walks,” and “Flashing Lights” with guest spots from Kid Cudi, Big Sean and Mr. Hudson. Enjoy!

Parisian brand and creative agency Surface To Air have opened a new retail space in New York City. Located at 27 Mercer Street, the shop opens today, showcasing the new Fall/Winter 2011 collection, including the Asics x Surface To Air sneakers and the Kid Cudi x Surface To Air leather jackets. Kid Cudi imagery is also displayed on the walls of the open concept retail space.

Photography: Jacob Breinholt/Highsnobiety.com

More images follow after the click.

We are proud to present the new mini-film for Kid Cudi’s “Mr Rager” directed by Jeremie Rozan of Surface to Air Studio!

Kid Cudi presents the official video to his single ‘Marijuana’. Directed, shot and edited by Shia LaBeouf, the video was produced by Lorenzo Eduardo. Enjoy!