2021 marks the 25th anniversary of the founding of Medicom Toy, a Japanese brand now well-known for its collectible toys and figures. The company burst onto the scene in 1996 during a time when the internet was beginning to accelerate the spread of all forms of entertainment revolving around art, music, and fashion. Using toys as a medium, Medicom aided in the development of these various cultures, delivering highly coveted, collectible figures that blend the worlds of art, streetwear, and popular culture. Arriving in celebration of the brand’s 25th birthday, this latest book by Medicom Toy includes an archive of roughly 7,500 items and also features interviews with celebrities and notable figures close to the company. The publication delves into the history of Medicom as well, providing you with essential information on the evolution of the influential toymaker.
Cover designed by Hajime Sorayama.