Highsnobiety

How One of Japanese Fashion’s Best-Kept Secrets Found Success Without Looking for It

Since its inception in 2013, HYKE, designed by Hideaki Yoshihara and Yukiko Ode, who are married, has built a cult following in Japan.

  • Culture

Highlights

  • Young Designers Are in Their Post-Sneaker Era

    • Sneakers
  • C.P Company’s Techy Jackets Take on New, Experimental Forms

    • Style
  • Roses for Julez

    • Culture

Get Ready For Summer With HS05

HS05 is ready for summer with Light Knit Polo's, mesh t-shirts, boxy shirts and shorts for every mood.

Latest News

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    • Style
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    • Style
    • sponsored
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    • Style
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    • Style
  • Pharrell's Tiny Louis Vuitton Bag Is a Secret Millionaire Flex

    • Style
  • Inside A$AP Rocky's Debut Fashion Show, Where Everyone Dressed Like A$AP Rocky

    • Style
  • Tears of Joy as Dries Van Noten Takes His Final Bow

    • Style
  • SS25 Simply Finds Kiko Kostadinov In His Zone

    • Style
  • LOEWE SS25 Stars the Most Incredible Pants of All Time

    • Style
  • For SS25, Kim Jones' Dior Skewed Crisply Uncasual

    • Style
  • An Ex-Manchester United Striker Is the Creative Behind Paris’ Coolest Club

    • Style
  • We Are Deep Into the Van Cleef Alhambra Arc

    • Style
  • entire studios, Needles & More: Browse This Season's Latest Drops

    • Style
  • Threads of Culture: A Look Behind the Design of Champion x Highsnobiety x La Sunday’s Exclusive Not In Paris Collection

    • Style
    • sponsored
  • The Best Kits of Euro 2024

    • Style
  • A Definitive Guide On The Intersection Of Fashion And Football

    • Style
  • Kyrie Irving Is Our Off-Court NBA Finals MVP

    • Style
  • Buckle Up: Moncler Genius Is Headed to Shanghai

    • Style
  • Undercover & Champion Designed a Statement Sweatsuit

    • Style
  • Rick Owens SS25 Presented a ‘White Satin Army of Love’

    • Style
  • The Coca-Cola Zero Sugar x Highsnobiety Launch Fizzed With Football Fever

    • Style
    • sponsored
  • Babe, Wake Up, CELINE Pilates Reformer Just Dropped

    • Style
  • Paris Fashion Week? More Like Champion Week

    • Style
  • Cedric Grolet, Y/Project, & More: All The Collabs Dropping for Not In Paris

    • Style

Most Popular

  • These Classic Sneakers Should Be in Every Wardrobe

    • Sneakers
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    • Style
  • Get the ‘GoodFellas’ Drip With A Knit Shirt

    • Style
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