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How a Quiet Japanese Brand Suddenly Took Over Luxury Menswear

What’s behind a five-year-old Japanese brand that is making waves amongst menswear enthusiasts.

  • Style

New Arrivals

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Wales BonnerShade Varsity Jacket
$1,600.00
Available in:
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Multiple colors
Highsnobiety HS05Boxy Camp Collar Shirt
$155.00
Available in:
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Multiple colors
Highsnobiety HS05Parachute Pants
$200.00
Available in:
XSSMLXLXXL
HOKAU Elevon X
$220.00
Available in:
Several sizes
Berner KühlHalf Zip
$365.00
Available in:
L
Multiple colors
Issey Miyake Homme PlisséPolo Shirt Basics
$350.00
Available in:
23
Issey Miyake Homme PlisséMC January Pants
$495.00
Available in:
123
Multiple colors
NikeW Air Superfly
$110.00
Available in:
42.5
DickiesM Lined Eisenhower Jacket
$110.00
Available in:
XSSMLXLXXL
Diesel1Dr Card Holder Iii
$205.00
Available in:
One size
Maison MargielaTabi Slip-On Loafer
$1,420.00
Available in:
394041424344
Our LegacyBox T-Shirt
$210.00
Available in:
464850
MuglerCargo Shorts
$540.00
Available in:
SL
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Berner KühlDream Shorts
$210.00
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SauconyJae Tips Matrix
$185.00
Available in:
4248
Multiple colors
Highsnobiety HS05Leather Bomber
$880.00
Available in:
XSSMLXLXXL
DieselD-Hush Bootcut Jeans
$415.00
Available in:
26/3227/3228/3229/32
Entire StudiosBound Top
$130.00
Available in:
XSSML
Entire StudiosSlim Flared Jeans
$360.00
Available in:
ML
Jil SanderTank Top
$275.00
Available in:
SMLXL
Jil SanderW Denim Shorts
$715.00
Available in:
30313233
New BalanceMT10
$120.00
Available in:
Several sizes
Acne StudiosKnitted Beanie
$165.00
Available in:
One size
Dries van NotenCassidye Shirt
$700.00
Available in:
SMLXL
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Acne StudiosTwill Jacket
$870.00
Available in:
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Multiple colors
Stockholm Surfboard ClubRelaxed Fit Trousers
$295.00
Available in:
M
AFFXWRKSDuty Jacket
$270.00
Available in:
SMLXL
Multiple colors
Human MadeOxford BD Shirt
$270.00
Available in:
SMLXL
AFFXWRKSLoop Pant
$295.00
Available in:
SMLXL
Multiple colors
SalomonXT-Whisper
$165.00
Available in:
Several sizes
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  • Crocs Made Rugged Barbour Jackets for Your Feet (EXCLUSIVE)

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  • Barbour’s Heritage Works As Hard As You Do

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  • Proenza Schouler at LOEWE Is Not a Question of Talent, It’s One of Time

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  • The Future Is DVF

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  • The Menswear Destination Hidden In New York's Least-Stylish Neighborhood

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  • Dickies' Workwear Uniform Goes Corporate

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  • 9 Black Sneakers for Any Rotation

    • Sneakers

  • This Luxe French-Made Loafer Has Been sacai-fied

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  • Fleece Ain't Even Fleece Anymore — It's Better

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  • Cactus Plant Flea Market's Junya Silks Are a Secret

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  • This Inflatable Nike Jacket Is the Evolution of a Rare Grail

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  • The Secret to Umbro’s Rebrand? Pure Experimentation

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  • Fashion Week Was a Summons to Get Off on 9-to-5s—Or Get Out of Them

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  • 10 Years Later, Evan Kinori Is Still Designing for Evan Kinori

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  • No One Saw Stone Island's Newest Textile Magic Coming (EXCLUSIVE)

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  • Why Is Fashion Stuck In the Middle Ages?

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