Just over a decade into its existence, On is taking huge strides to establish itself outside its core audience of avid runners. The Swiss performance brand has built a reputation for reliable — and fast — running shoes since its inception in 2010 and is steadily becoming a brand to look out for in the lifestyle sector because of it. On is winning over new runners and sneakerheads alike, thanks to the supreme comfort of its proprietary CloudTecⓇ cushioning system and the fact that its sneakers work as advertised. The Cloudventure is one of On’s more performance-leaning silhouettes, outfitted with a more rugged midsole that can take a beating on the trails, but look just as good on the streets. The sneaker is lightweight which, when paired with the comfort of CloudTecⓇ, gives new meaning to On’s motto of “Performance All Day.”
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Lightweight, no-sew eyestay construction. Comfort liner for embedded fit. Elastic tongue strap securely stores laces. New precision heel fit ensures a secure feeling, especially on the downhill. Missiongrip™ outsole combines traction and secure grip with trail-level toughness.
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