Noon Goons

Noon Goons makes objectively great clothes, excelling in laid-back silhouettes finished with little details that make them standout.

30 Items
30 Items








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OG OE T-Shirt Harvest Gold
Noon GoonsOG OE T-Shirt Harvest Gold
$120.00 SGD
Profile Pant Black
Noon GoonsProfile Pant Black
$340.00 SGD
$425.00 SGD
Hollyweird T-Shirt Black
Noon GoonsHollyweird T-Shirt Black
$96.00 SGD
$120.00 SGD
Kicker Hoodie Green
Noon GoonsKicker Hoodie Green
$228.00 SGD
$285.00 SGD
Tijuana Tiger Shirt White
Noon GoonsTijuana Tiger Shirt White
$468.00 SGD
$585.00 SGD
Impala Jacket Camel
Noon GoonsImpala Jacket Camel
$910.00 SGD
Impala Pant Camel
Noon GoonsImpala Pant Camel
$428.00 SGD
$535.00 SGD
Gatekeeper Sweater Black
Noon GoonsGatekeeper Sweater Black
$605.00 SGD
Kickback Shirt
Noon GoonsKickback Shirt
$205.00 SGD
$410.00 SGD
Stitched Up Jacket Black
Noon GoonsStitched Up Jacket Black
$308.00 SGD
$770.00 SGD
Recess Knit Cardigan Navy/Green
Noon GoonsRecess Knit Cardigan Navy/Green
$275.00 SGD
$550.00 SGD
Banned Houndstooth Shorts Brown
Noon GoonsBanned Houndstooth Shorts Brown
$168.00 SGD
$420.00 SGD
Banned Houndstooth Jacket Brown
Noon GoonsBanned Houndstooth Jacket Brown
$314.00 SGD
$785.00 SGD
Haole Dad Cap Brown
Noon GoonsHaole Dad Cap Brown
$80.00 SGD
$100.00 SGD
Park Hoodie Blue
Noon GoonsPark Hoodie Blue
$132.50 SGD
$265.00 SGD
GP Faux Leather Pant Black
Noon GoonsGP Faux Leather Pant Black
$324.80 SGD
$464.00 SGD
Wave T-Shirt Black
Noon GoonsWave T-Shirt Black
$78.40 SGD
$112.00 SGD
Bubble T-Shirt White
Noon GoonsBubble T-Shirt White
$77.00 SGD
$110.00 SGD
Showdown Zip Shirt Blue
Noon GoonsShowdown Zip Shirt Blue
$301.00 SGD
$430.00 SGD
Wave T-Shirt Grey
Noon GoonsWave T-Shirt Grey
$77.00 SGD
$110.00 SGD
Here To Stay Hoodie Brown
Noon GoonsHere To Stay Hoodie Brown
$217.00 SGD
$310.00 SGD
Frequency Pant Brown
Noon GoonsFrequency Pant Brown
$264.60 SGD
$378.00 SGD
Carlsbad Corduroy Jacket Black
Noon GoonsCarlsbad Corduroy Jacket Black
$421.40 SGD
$602.00 SGD
Icon Hoodie Yellow
Noon GoonsIcon Hoodie Yellow
$240.80 SGD
$344.00 SGD
Youth Full-Zip Hoodie Grey
Noon GoonsYouth Full-Zip Hoodie Grey
$228.90 SGD
$327.00 SGD
Uncle Bills Zip Cardigan
Noon GoonsUncle Bills Zip Cardigan
$343.00 SGD
$490.00 SGD
Pleasures Hoodie Bone White
Noon GoonsPleasures Hoodie Bone White
$184.00 SGD
$230.00 SGD
Sublime Cord Short Overcast
Noon GoonsSublime Cord Short Overcast
$192.00 SGD
$320.00 SGD
High Tide Zip Hoodie Caramel
Noon GoonsHigh Tide Zip Hoodie Caramel
$180.00 SGD
$360.00 SGD
Lithium Jacket Black/White
Noon GoonsLithium Jacket Black/White
$252.50 SGD
$505.00 SGD

Showing 30 of 30 items

It doesn't really get more SoCal than Noon Goons. The brand is a direct reflection of the punk, hip-hop, surf, and skateboarding cultures that are so deeply entrenched in Los Angeles's past and present. The City of Angels has been undergoing something of a cultural renaissance over these last few years and Kurt Narmore's streetwear brand has emerged as one of the few local brands capable of bringing all these disparate cultural elements together under a singular vision. His clothing is quickly becoming the go-to uniform for Californian shredders, artists, cruisers, and musicians. Outside the realms of Downtown LA, this commitment to authenticity throughout the label's creative direction and manufacturing has attracted an international cult following — people eager to bask in Noon Goons oh-so-Cali laid-back silhouettes, bold prints, skate-ready baggy trousers, punk DIY jackets, and stand-out fabrics. Whether you are a local at Garvanza Skatepark or a tourist headed to the beach in the afternoon, you won't feel like a poser wearing Noon Goons.

Before starting his own label in 2016, Narmore bounced around working for LA-based brands like Stüssy and American Apparel. With his knowledge of fabrics and production, it only seemed natural to Narmore to start making clothes for his friends and locals. The brand would eventually dawn the moniker "Noon Goons," a phrase coined by the designer's mother to refer to a rookie who turns up to the beach at noon after the real surfers have gone home. Authentic down to the stitching, Noon Goons clothing embodies the sunny LA, homegrown, anti-establishment, and pro-youth attitude of the city. All the brand’s campaigns are street-cast with kids Narmore “met surfing, at the skatepark, or at a punk show."

Scrolling through a Noon Goons lookbook you might come across faux leathers jackets, animal print staples, slouchy plaid shirts, hard cruelty-free outerwear, and beach friendly bucket hats.