Marni

Discovering Marni is like gaining access to one of the most dazzling parties the fashion scene has to offer. When you enter, everyone around you is wearing extravagant tailor-made pieces, with billowy and almost weightless fits decorated with light-hearted and bright patterns. From florals to checks to plaid to stripes, Marni has been experimenting with clothing so that their jackets, sweaters, pants, t-shirts and accessories, like their signature market bag or fur shoes and slides, have become a canvas in which fashion and art are closer than ever.

After the departure of Consuelo Castiglioni as founder and creative director of the Milan-based fashion house, and with the arrival of Francesco Risso in 2016, Marni has seen a continuation of the exuberant prints and colours that first made the brand famous but also added Risso’s uniquely playful and bright aesthetic to it. A new and fresh maximalism focused on highlighting the unique individuals wearing the garments.

In addition to avant-garde designs and patterns, Marni was also ahead of its time with the 2006 launch of their Marni Virtual Store, pioneering as one of the first luxury brands to focus on e-commerce. They brought fashion to our computer screens when we were still used to buying exclusively in boutiques and downtown shops. The virtual store also allowed costumers to explore the numerous collaborations the brand has become famous for, such as with PORTER and UNIQLO.

Marni’s designs and collections bear the hallmark of a brand that loves to amaze, interpreting fashion in a fun and unconventional way. Thanks to their dedication to craftmanship, to their eccentric eclecticism and by mastering the art of layering, Marni leaves no one indifferent and carries on being a leader in the world of fashion.

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