We love STORY mfg.'s approach to fashion. It is genuine and speaks to the growing environmentally conscious movement in the fashion world. Their use of natural dyes and Eastern embroidery techniques give STORY mfg. an unmistakable and artisanal aesthetic.
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STORY mfg. believes that fashion is one of the most potent forms of activism. Founded in 2013 by the husband and wife duo Saeed and Katy Al-Rubeyi, the U.K.-based brand was born out of a desire to take a more authentic, fulfilling, and kind approach to fashion.
The team is dedicated to lowering the climate impact of its clothes — and improving the lives of people who make them. The brand's commitment to sustainability informs both its manufacturing and design processes: STORY mfg. uses natural dyes and natural biodegradable materials in their apparel, while the production process itself is completed by hand, with the brand ethically employing over a hundred tailors, dyers, weavers, and embroiderers.
In this pursuit towards sustainable fashion, there is never a trade-off in quality or aesthetics. With a focus on loose-fit genderless streetwear, STORY mfg. hits in the strange intersection between BODE-style handmade high fashion craft, Online Ceramic’s streetwear dead-head prints, and something your grandmother would have made you if she was a die-hard hippy. The result is a product that simultaneously transcends trends yet feels of-the-moment.