With each collection, we fall harder and harder for Y/Project's free-spirited, distorted, and gender-non conforming designs. Glenn Martens' meteoric rise in fashion has been exciting to watch.
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Y/Project, a Paris-based fashion label, stands out in the contemporary fashion landscape for its unconventional approach to design and graphics. The brand is often celebrated for its unique ability to blend historical references with modern streetwear elements, creating designs that are both avant-garde and wearable.
Y/Project's signature aesthetic includes deconstructed silhouettes, versatile garments that can be worn in multiple ways, and a playful yet thoughtful approach to proportions and gender norms.
Founded in 2010 by Yohan Serfaty as an original menswear label, Y/Project underwent a significant transformation after Glenn Martens, a graduate of the prestigious Royal Academy of Fine Arts in Antwerp, took over as the creative director in 2013, following Serfaty's passing. Thanks to his unique vision, Martens expanded the brand into womenswear and quickly gained momentum for his experimental designs that challenge conventional fashion boundaries.
The brand's collections often feature a mix of dramatic, voluminous shapes and more subtle, refined pieces, reflecting Martens' belief in the fluidity and versatility of fashion. Y/Project's success is marked by its numerous accolades and collaborations, solidifying its status as a boundary-pushing and influential player in the global fashion scene.