Puma
From its foundation in 1948, PUMA has ascended to unparalleled heights, becoming the third largest sportswear manufacturer globally. A fusion of iconic silhouettes and high-performance footwear suitable for all sports disciplines sets PUMA apart. Coupled with their game-changing collaborations with brands like AMI Paris, Maison Kitsunè, JJJJound, Rhuigi, and Noah, PUMA's legacy is profoundly ingrained in the DNA of contemporary streetwear culture.
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A titan in the realm of athletic wear, Puma has been revolutionizing sportswear since its inception in 1948 by Rudolf Dassler. Known for its fusion of high-performance technology and style, the German brand's influence spans across football fields, running tracks, and urban streetwear scenes.
Puma's breakthrough came in the form of technical innovations like the vulcanization of soccer boots and the development of the first laceless running spikes, revolutionizing not just how we play, but how we win.
Off the sports field, Puma also made waves in the street style scene, harnessing collaborations with trendsetting icons from Rihanna to Virgil Abloh to one of its most recent ones with Rhuigi.
The brand's ethos is embodied in their mantra, 'Forever Faster,' representing a pursuit of excellence, innovation, and action-driven design. Puma’s gear – whether it’s a pair of trainers or a sports tee – is engineered for comfort, functionality, and uncompromised style. With an enduring commitment to performance and a keen eye on fashion, Puma doesn't just keep up with the trends - it sets them, crafting sportswear that makes you look good, feel good, and perform better.