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Sneakers June, 11 2012

adidas Originals by Opening Ceremony

Celebrating the London 2012 Summer Olympic Games, adidas Originals teams up with New York retailer Opening Ceremony for a playful collection that draws on the prints, shapes and silhouettes of ’90s sportswear.

The collection combines swim and cycling influences with OC attitude, producing a clever, print-heavy range of apparel, bathing suits and footwear. The men’s collection features everything from crisp chambray shirting and French terry polos to oversize neoprene parkas and printed nylon twill bombers. Footwear offerings include unisex jelly sandals and printed neoprene water-socks. Other highlights include Opening Ceremony’s reinterpretation of the classic Samba trainer, as well as a bold new BMX-style high-top sneaker.

The first adidas Originals by Opening Ceremony capsule collection will roll out globally to selected fashion accounts as well as adidas Originals and Opening Ceremony stores in July and August 2012. The line comprises 70 apparel pieces and 20 footwear styles for both men and women, ranging from 75EUR/US$ to 630EUR/US$ for apparel pieces and from 140EUR/US$ to 235EUR/US$ for footwear styles.

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