reebok

reebok

Timeline
Information
Bio

If there’s any sportswear brand that can demonstrate a history of rocketing highs and collapsing lows, it’s Reebok. Founded in 1958, Reebok was an extension of the J.W Foster and Sons athletic footwear company, one of the very first to utilize track spikes in their running shoes. Hardly considered a sneaker titan, the sportswear brand has made leaps in recent years thanks to the return of the “dad sneaker” which saw it rocket to an all-time high during the ’80s.

 

Show
1890s

The company that would later become Reebok is first founded in the 1890s by Joseph William Foster in the town of Bolton, United Kingdom. Foster pioneered some of the earliest spiked running shoes.

 

Show
1900

Foster founds the company J.W. Foster and focuses on developing athletic footwear. His sons join the family business and the name of the company is changed to J.W Foster & Sons.

Show
1905

Foster develops a new style of running sneaker, designed with a leather upper and spiked soles to help grip the ground.

Show
1924

Foster Running Pumps are a hit with athletes and are famously worn by runner Harold Abrahams at the Paris Olympics, as he grabs gold for GB at 100m.

Show
1930s

J.W Foster & Sons running pumps continue to be popular across Britain, while being spotted on top athletes during the Olympic Games.

Show
1958

Joe and Jeff Foster, formed companion company Reebok. The name, meaning a grey rhebok, a type of antelope – comes from a South African dictionary a young Joe Foster won.

Show
1979

Reebok hit the US. They grow into new markets and starts selling their products in over 28 countries worldwide.

Show
1980

The sportswear giant beings introducing a clothing and sports accessories to its roster, including track tops that are still produced and designed to this day.

Show
1982

Reebok release one of the most popular sneakers of their tie. The Newport Classic (NPC) range.

 

Show
1983

The Reebok Classic Leather is first released. While originally made with running in mind, the iconic sneaker was the first Reebok shoe to prioritise casual wear and style over on-track performance.

Show
1985

Actress Cybill Shepherd dons a pair of orange Reebok sneakers to the Emmy Awards. The Freestyle line becomes popular on the streets and in the gym at the height of the 80s aerobics craze.

 

Show
1986

Reebok makes a move from the iconic Union Jack logo. A rebrand brings the vector logo as the company begins to make waves with professional athletes and sponsorships.

Show
1989

Reebok introduces the infamous ‘Pump’ technology – pumping up inflatable chambers in the shoes upper gives the wearer a more personalised fit. Basketballer Dee Brown inflated his Pumps in front of the audience during before scoring a title-winning dunk during the 1991 NBA Slam Dunk contest while US tennis player Michael Chang endorses the sneaker in a multi-million dollar deal.

Show
1995

In collaboration with NBA star Shaquille O’Neal, Reebok makes yet another bold move in the nineties by creating the ‘Reebok Shaqnosis’ basketball shoe.

Show
2000

Reebok signs a 10-year licensing agreement with the NFL.

Show
2001

A deal is struck with the NBA, seeing Reebok kitting out 29 NBA teams and 16 WNBA teams.

Show
2003

In their first collaboration with a non-athlete, Reebok releases the S Carter collection with Jay Z.

 

Show
2005

adidas acquire Reebok as a subsidiary in a takeover deal worth approximately $3.5 billion.

 

Show
2010

Reebok forms a partnership with CrossFit as it becomes sponsors for its worldwide CrossFit Games.

 

Show
2013

Reebok pays tribute to Keith Haring with the Classic Leather x Keith Haring sneaker. Boasting Haring’s signature vivid colours, the shoe features bold blue and yellow colours, based on his ‘Barking Dogs’ artwork.

Show
2014

The vector logo is replaced with a delta logo, a signifier of change and transformation.

Rapper Kendrick Lamar is signed to Reebok as a brand ambassador.

Show
2016

Fashion model Gigi Hadid joins Reebok as a brand ambassador as part of their #PerfectNever campaign.

 

Show
2017

Singer Ariana Grande becomes a new ambassador for the brand.

Show
2019

Reebok releases a replica version of the Alien Stompers – worn by Sigourney Weaver’s character Ripley in Aliens.

Show
Established

1895

Show
HQ

Boston, Massachusetts

Show
Founders

Joe and Jeff Foster

Show
Does adidas own Reebok?

adidas acquired Reebok as a subsidiary in a takeover deal worth approx $3.5 billion in 2005.

 

Show
What are the best Reebok shoes?

The Freestyle sneaker was introduced in 1982 as the first athletic shoe designed specifically for women. The hot new trend was aerobic dance and Reebok jumped on that trend. Now a classic, the Freestyle remains one of Reebok’s best selling shoes of all time.

Show
Latest stories