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Footwear July, 9 2014

adidas Originals Introduces the C-10

This summer, adidas Originals introduces the C-10. Inspired by innovative automobile design and cutting edge architecture, the C-10 draws from adidas running, basketball and fashion archives. Drawing off of design cues and inspiration from basketball’s Crazy 1 and Forum, the C-10 has taken court DNA and reimagined it for the street. Influenced by high-fashion designs without the traditional branding, this evolution has taken the iconic three stripes and reinterpreted them with a new strap execution that conforms to your feet as you move. Pulling from ZX 000 running series heritage, the C-10 features an external heel counter and midfoot eyelet piece. The C-10 launches this August and will be available at adidas, adidas Originals stores and retail partners for $90 USD.

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