It’s a known fact that Michael, a lifelong adidas devotee, was pretty reluctant to commit to Nike in the early days. He’s even been quoted as saying that if adidas had come up with a bid anywhere near Nike’s then he would’ve signed with them. Sadly for the Germans, they passed up on the chance, but in a clever bit of well-researched storytelling writer Anthony Costa supposes what the world would have been like if they’d pushed that little bit harder to get MJ23 in the Three Stripes.
By 1986 adidas has made New York a stronghold. With Run DMC booming from every playground beat box and three adi-clad whiteboy brats from Brooklyn putting hip hop on the mainstream map, the Trefoil has become as much a symbol of youth culture as the peace sign was in the 60s. You still see the odd pair of Nikes around…. but the court connoisseurs have all moved on.
Read the story in full, right here.