Y-3’s FW16 collection, which was first debuted back in January, has finally been released. To celebrate, the brand has dropped a short campaign film showcasing the collection’s tough and industrial aesthetic.
Set to a driving soundtrack and with a palpable air of suspense, the film portrays a scary conclusion to today’s data and surveillance culture. Inside the dystopian future are two characters trying to elude peering cameras, nodding to designer Yohji Yamamoto’s famous belief in ‘clothing as armor.’
The collection itself hearkens to two stylistic markers of the ’90s – rave culture and minimalism – while still offering the layering, unorthodox garments and drapey, flowing silhouettes so typical of Yamamoto.
Watch the film above.
After you’ve finished, be sure to read about the tragedy that shaped the Y-3 designer.