Two weeks ago, adidas showcased their environmental side by unveiling an Ultra BOOST composed primarily of recycled plastics, and then followed it up seven days later with a durable all-terrain model built for extreme sports and the treacherous winter months alike. Fans of the ever-popular silhouette will be pleased to hear, then, that the Ultra BOOST news just keeps coming, as the Brand with the Three Stripes unveils a first look at its latest creation: the Ultra BOOST ATR Street.
The latest silhouette differs heavily from the original, mixing the aesthetic of the aforementioned ATR (all terrain) model and the forthcoming Ronnie Fieg mid-top design. Featuring a snug mid-top ankle fit; the iconic Ultra BOOST cage is superseded by a moulded Primeknit overlay, with plastic featured on the heel only. The all-neutral colorway is then finished with some thick laces, and orange and terracotta speckles.
Currently, it’s unclear when the shoe will drop, but check back to these pages for further info as it emerges.
In other adidas news, the brand has just unveiled a collaboration with Offspring, featuring a new “Britpop” NMD.