Logos are no doubt one of the most lethal weapons for brands. But what would certain companies appear to be if their likenesses were just that, weapons?
“Our initial inspiration was the beauty of military missiles,” says Schuster, as he and Simon set out to link a specific type of missile with its most suitable brand. “The proportions and its bulging roundness represent the incredible power Google has nowadays,” explains Schuster for one example.
In addition to Google, Simon and Schuster reinterpreted companies such as adidas, Google and McDonald’s for what they call “Corporate Warfare.”
Scroll through the gallery above for their brands dedicated as weapons.