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Life beyond style

adidas has today unveiled the Laceless Ultra Boost, the brand’s first-ever laceless performance running shoe. Inspired by both running and streetwear culture, the shoe combines the iconic Ultra Boost aesthetic with true performance running technologies. The resulting shoe looks and feels so good it practically begs for you to run in them.

While of course the bouncy, energy-returning Boost tooling will make running feel light and sturdy, it’s the brand new laceless design that takes center stage. “In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount,” says adidas Running’s Senior Product Manager Stephan Schneider. “We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential.”

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To perfect the balance between form and function, adidas Running used insights from the state-of-the-art motion tracking technology software Aramis. That gave designers a detailed analysis of the movement of the body, and thus the framework to construct a minimalistic and stylish upper that contours the foot, leaving the wearer feeling unstrained (and unlaced) and ready to run.

That’s then combined with perhaps adidas’s most famous innovation — Primeknit. Having been through years of the testing, the sock-like fit of the Primeknit upper ensures runners are dynamic and flexible in their movement, while remaining strong and stable for good running form. On top of that, they look great. If you need further motivation to run a marathon or any other big event, these might be what you’re looking for.

The adidas Ultra Boost Laceless will be available for €200 ($233 USD) from August 1 in Western Europe and other markets in-store and online at adidas.com/ultraboost. In the US, you’ll have to wait a little longer until the official drop on September 1. Check out more detailed shots in the gallery above.

In other sneaker news, adidas unveils the all-new alphabounce Reflective.

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