adidas

Footwear Jul 14, 2014

20 Memorable Sneaker Controversies

While many believe that there is no such thing as bad publicity, most will agree that the line between being edgy and being controversial is one that carries significant baggage. In the case of the competitive world of sneakers, companies… Read more
World Cup Month Jul 13, 2014

A Brief History of Football Kits

The World Cup can sometimes look more like fashion week than a football tournament – the preening superstars, the ubiquitous branding, the Prima donna antics – but it wasn’t always like this. In our final piece on the history of … Read more
Art Jul 11, 2014

Pop Culture Iconography Recreated with Bicycle Parts

It’s great when you can find a creative use for all the little things you’ve collected over the years. For graphic designer, branding student and cycle enthusiast Jenny Beatty, that meant tackling the shelves and shelves of bike parts she’d… Read more
Footwear Jul 9, 2014

adidas Originals Introduces the C-10

This summer, adidas Originals introduces the C-10. Inspired by innovative automobile design and cutting edge architecture, the C-10 draws from adidas running, basketball and fashion archives. Drawing off of design cues and inspiration from… Read more
Footwear Jul 8, 2014

adidas RG3 Energy Boost “Carmoflauge”

adidas and Robert Griffin III have officially launched the quarterback’s first signature training shoe. RG3’s signature trainer features full-length Boost along with a SPRINTWEB upper for maximum comfort, support and breathability. The… Read more
Video Jul 7, 2014

SHOWstudio presents adidas x Marina Abramović

adidas has teamed up with performance artist Marina Abramović on a new film that celebrates the World Cup. Taking inspiration from the artist’s 1978 performance piece Work Relation, the video reenacts the famous work in which three… Read more
Footwear Jul 5, 2014

adidas ZX Flux W Leopard

adidas‘s runaway runner the ZX Flux has just added a new colorway to its spring/summer collection. This latest model features an all-over leopard print upper with berry stripes, black laces and white detailing, making it quite an attention… Read more
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