Highsnobiety
Double Tap to Zoom

After we have seen similar initiatives by Nike with Nike iD and adidas with Mi adidas, New Balance will be launching the US574 Custom Program.

"Kicking things off, customers will be treated to a US made 574, produced to customer specifications through a simple web interface. We’ve seen custom sneakers before, and after nearly 10 years of internet based opportunity, the basics aren’t new. However, in employing the Norridgewock, Maine, manufacturing facility, New Balance highlights a core plant (responsible for 1/4 of New Balance North American sneaker shipments) and highlights a tradition of New England shoe making."

The program launches on April 5th. Take a further look here.

We Recommend
  • New Balance's Nutty Dad Shoe Has Some Serious Sweet Charm
  • The Quiet Luxury New Balance Dad Shoe That's Literally an “Elevated Essential”
  • In "Roasted Cashew," New Balance's Walking Shoe Goes Nutty Grandpacore
  • Joe Freshgoods Made a New Balance That Massages Your Foot
  • In a "Sail" Colorway, New Balance’s Barefoot Shoe Has Never Been Cleaner
What To Read Next
  • Quiksilver’s Festival Reminds Us Why Surfing Matters More Than Ever
  • Militarie Gun: Thriving on Chaos
  • The Beachy Return of Stüssy's COMME des GARÇONS Fragrance
  • Mercedes-Benz Unveils League of Legends CLA Art Piece Inspired by the Summoner’s Cup
  • Jordan's Best New Signature Shoe Came Back Stronger
  • Nike’s Most Utilitarian Air Max Shoe Becomes Truly Wild