After we have seen similar initiatives by Nike with Nike iD and adidas with Mi adidas, New Balance will be launching the US574 Custom Program.

"Kicking things off, customers will be treated to a US made 574, produced to customer specifications through a simple web interface. We’ve seen custom sneakers before, and after nearly 10 years of internet based opportunity, the basics aren’t new. However, in employing the Norridgewock, Maine, manufacturing facility, New Balance highlights a core plant (responsible for 1/4 of New Balance North American sneaker shipments) and highlights a tradition of New England shoe making."

The program launches on April 5th. Take a further look here.