Double Tap to Zoom
1 / 11

Milan-based streetwear label IUTER just revealed its FW17 collection with an editorial featuring Italian rap star Marracash and shot by Leonardo Scotti.

The collection celebrates collaboration and alliance with reference to the ultimate pack animal: the wolf. “Divided We Fall” is adorned with wolf imagery, scars, fangs, and blood. One of the collections main graphic prints has been hand designed by Lisa Rampilli.

Born and raised in South Milan, Italian rapper Marracash remains loyal to his humble beginnings and crew, truly embodying the “Divided We Fall” collection. Milan-based filmmaker NO TEXT Azienda also shot a behind the scenes video of the project which can be watched below. NO TEXT recently filmed and directed Lil Uzi Vert's "XO Tour Llif3" video with Virgil Abloh and uses modern storytelling to make contemporary documentaries, fashion films, music videos and short films.

Your Highsnobiety privacy settings have blocked this Vimeo video.

IUTER launched in 2002 as a small brand and crew printing logo tees. After setting up an Italian factory in 2010, it's grown into a fully-fledged premium streetwear label designing and manufacturing everything in Italy.

Check out the range in the gallery above and shop now at the brand's online store.

We Recommend
  • This Unexpected Collab Gave Us the Midnight Munchies
  • Timberland Opens The Archive Gallery During Paris Fashion Week
  • This Vans Collection Makes Sneakers an Art Form
  • Dad, Decoded: A Gift Guide for Every Flavor of Fatherhood
  • Even Off-White's "Days Off" Are Beautiful
What To Read Next
  • The North Face Made the Shoe of Summer Even More Peak
  • Fashion Week's Best Clothes Came From the Wardrobes of "French Peasants"
  • You've Gotta Hear Our Legacy's New Collection (EXCLUSIVE)
  • Paris Fashion Week Needed a Tennis Tournament