NIKE ACG | Highsnobiety

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Nike ACG "Air Nasu" Gore-Tex - Khaki - Sneaker

Nike ACG "Rope De Dope Ultra Rock" - Burgundy - Men's Jacket

Nike ACG Gore-Tex "Mountain Fly" - Khaki - Sneaker

Nike ACG - "4th horseman" Puffer - Khaki - Men's Jacket

Nike ACG "Smith Summit" - Khaki - Men's Cargo Pant

Nike ACG Gore-Tex "Misery Ridge" - Orange - Women's Jacket

Nike ACG Polartec® "WOLF TREE" - Burgundy - Women's Pant

Nike ACG "Stargaze" - Khaki - Men's T-Shirt

Nike ACG "Smith Summit" - Khaki - Women's Cargo Pant

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Nike ACG "Earth" - Black - Men's Longsleeve

Nike ACG "Kelley Ridge" - Black - Unisex Socks

Nike ACG "Earth" - Burgundy - Men's Longsleeve

Nike ACG "Earth" - Orange - Men's Longsleeve

Nike ACG "Stargaze" - Burgundy - Men's T-Shirt

Nike ACG Gore-Tex "Misery Ridge" - Orange - Men's Jacket

Nike ACG Polartec® "Wolf Tree" - Khaki - Men's Hoodie

Nike ACG "Rope de Dope" - Burgundy - Women's Packable Jacket

Nike ACG Polartec® "Wolf Tree" - Black - Men's Pant

Nike ACG Allover Print Crew - Burgundy - Sweater

Nike ACG Polartec® "Wolf Tree" - Khaki - Men's Pant

Nike ACG Polartec® "Wolf Tree" - Burgundy - Women's Crew Sweatshirt

Nike ACG "Kelley Ridge" - Red - Unisex Socks

Behind the Drop

How Nike ACG Holiday 2020 Took the Brand Back to Its Roots

Nike ACG’s Holiday ’20 collection (available exclusively on the HS Shop) is the closest the Swoosh subdivision has been to nature in a long, long time.

Since its formation in 1989, Nike ACG has gone in several different directions, most notably a hyper futuristic aesthetic under the stewardship of ACRONYM’s Errolson Hugh. This collection, though, is the latest since ACG made a concerted effort to go back to its outdoors-loving roots, which is reflected in the patterns, cuts, and tongue-in-cheek graphics.

Nike ACG Was & Still Is One of the Swoosh’s Most Cutting-Edge Lines

For all their athletic connotations, sneakers are an indoorsy product. Think of the squeak of an outsole on hardwood flooring or those pairs of mint-condition kicks left on ice in humidity- and temperature-controlled safes. As Spike Lee taught us, scuffs, creases, and cracks are the bane of every sneakerhead’s life.
But Nike ACG (All Conditions Gear) is meant to be worn, conditions be damned.

Credits

Photographer: Conrad Bauer
Photographer Assistant: Moritz Bastian
Styling: Alex McFaddyen
Model: Lars Goedeke, Georgette Tripes, Arnolds Joergensen, Rosaly Johannah
HMU: Susanna Jonas
Producer: Marino Coates-Chitty
Creative Director: Herbert Hofmann
Account Director: Bartosz Orlowski

Words by Manus Browne

Senior Visual Editor

manusbrowne

Shop The Collection

Behind the Drop

How Nike ACG Holiday 2020 Took the Brand Back to Its Roots

Nike ACG Was & Still Is One of the Swoosh’s Most Cutting-Edge Lines

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Credits

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