Jil Sander

Jil Sander is the original master of minimalism. For over 50 years, her eponymous label has been celebrated for its ability to find elegance in simplicity. But don't write this off as something pretentious. This pull towards the understated makes Jil Sander's clothing accessible and contemporary. Hardly basic, a simple mohair sweater or a drapey coat becomes a timeless essential that is imminently wearable and re-wearable over the seasons. Likewise, a Jil Sander's oversized pull-over, pair of technical pants, or workwear overshirt have the power to become your go-to daily drivers. They are staples, undoubtedly, but the luxurious use of high-quality fabrics, stunning color palettes, and playful cuts allow the clothing to easily double as some of your best "understated statement pieces." Jil Sander's is here to remind us that "less" often has much more to offer.

Born in Germany, Jil Sander got her start in textile engineering before launching her brand in the early 1970s. This obsession with fabrics would eventually be a core component of the brand. From day one, Jil Sander's clothing was described as "ostentatiously nondescript," directly contrasting with the decade's over-the-top approach toward fashion. Bold prints and loud designs are not part of Jil Sander's DNA. Rather, luxuriously engineered cashmere, jersey, ventile cottons, silks, and recycled wools are on display — clothing that always feels good to the touch. This unwavering purist design language and dedication to craft would inevitably attract a passionate cult-like following.

Jil Sander herself has not always been at the helm of the label. Over the decade's designers like Raf Simons and Rodolfo Paglialunga have led the brand, with Lucie and Luke Meier leading the artistic direction of the fashion house today. Its new complementary line, Jil Sander+, has created even more hype around the brand, dressing wearers in exactly what they need for the outdoors and those weekend trips outside the city. Mainline Jil will have you covered in clean lines, and appliqué drapey layers fit for winter in Munich. Meanwhile, Jil Sander+ designs to deliver clothing that is beautiful as it is functional — capable of keeping you secure and comfortable even if you trade in paved sidewalks for cabin trails. Both are unified by the brand's approach toward modern luxury.

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