Stone Island’s knowledge of fabrics, colors, and garment dyeing is unparalleled. The detailed techniques and methods that they employ for each piece of clothing are truly innovative. There will always be room in our wardrobes for Stone Island.
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Stone Island's impact on fashion can't be overstated. The late founder, Massimo Osti, gave the world reflective jackets, polyurethane-lined weather-protective jackets, reversible jackets, and dual-layer jackets with removable linings — ideas that were disruptive in their time. The Italian brand has and continues to push the boundaries of garment technology with fresh, bold, and creative products. This legacy is more relevant than ever, helping the brand live many lives across various subcultures. You might come across a Stone Island sweater on Drake's Instagram feed, a Stone Island patch on a football hooligan, or a Stone Island Wind Breaker in a Nike collaborative lookbook. The brand's high-tech, military-inspired design has resonated with fashion and street culture for almost four decades. The brand continues to be a staple in our wardrobes, offering wearer's detailed, high-tech ever-evolving garments capable of protecting us from the elements and the awkward fit-pic.
Stone Island was founded in 1982 by Massimo Osti and eventually co-run with Carlo Rivetti. The label made a name for itself early on thanks to its heavily stonewashed, tarpaulin-like fabric called Tela Stella -- a durable, windproof material still used in Stone Island outerwear today. Fabric experimentation and innovation would continue to define the brand over the years spawning other streetwear legends like a jacket made from stainless steel Teflon fibers. Or, its Ice jacket — clothing that incorporates thermo-sensitive materials, capable of changing colors based on the outside temperature.
Yet, Stone Island's black, green, and yellow "Compass" patch logo is the brand's most iconic symbol. It's a banner that became central to Paninaro youth in Italy in the '80s, eventually becoming essential to UK's "terrace casual" style and grime scene in the following decades. Collaborations with Nike, New Balance, and most notably Supreme have placed the brand on the radars of streetwear enthusiasts, making Stone Island one of the most hyped labels in the world. Today the brand's military aesthetic, head-turning dyed colorways, and element-resistant fabrics remain a mainstay in culture and best-of fashion lists.