The Town That Invented Après
In the rich cultural hub of St. Moritz, Switzerland, the mountaintop party never stops.
Once a refuge for visionaries and pioneers, St. Moritz is witnessing a renaissance. A magnet for thinkers, artists, and innovators from Friedrich Nietzsche and Thomas Mann to Alberto Giacometti and Joseph Beuys, creatives were drawn to the Engadin Valley not just for the spectacular landscapes but for the intellectual freedom and cultural curiosity that flourished there for more than a century. Highsnobiety St. Moritz is an ode to this very special Swiss mountain place and its community.