GOING BEYOND THE GAME
From platforming generational talent to embracing players' personal style, basketball has a longstanding history of cultivating defining moments in culture. The pastime-turned-phenomenon transcends time and trends, while uniting generations of sports fans.
Through "Pulse Check," Highsnobiety and Cheez-It® delve into the heart of hoops to uncover more about the sport's enduring legacy and its trendsetting spirit. Tapping in with creators, innovators, and personalities close to the game, this series goes beyond the 94 feet of hardwood, examining basketball's undeniable impact across industry lines.
