Highsnobiety

When you reminisce on cologne culture you may remember over-the-top campaigns with nonsensical storylines. It may even prompt one particularly overwhelming scent and its hyperbolized persona. Luckily for us, the days of fragrance dramatization are over.

Lending a much-needed refreshed perspective in the fragrance market is the new Giorgio Armani Acqua di Gio EDP. A reinterpretation of its classic scent, the fragrance takes a more minimal approach, emphasizing nature and its evolving relationship with humankind.

 

Your Highsnobiety privacy settings have blocked this JW Player video.

The fragrance itself is composed of ingredients sourced with the planet in mind, including green mandarin, clary sage heart, and patchouli essence. Packaged in a bottle that significantly cuts down on resources, the new Giorgio Armani Acqua di Gio EDP stays true to its interconnected inspiration amongst nature.

To help convey the message, we tapped, artist, producer, and activist Io Tillett Wright to lend his unique perspective on the new Acqua di Gio EDP along with his ideas on nature and masculinity.

How would you describe your relationship with nature?

I was raised deep in the heart of New York City. It felt like there was music playing, or sounds of sirens at all times – everything was always blasting. So for me, nature has become a critical part of my process to calm down. Nature has become essential to finding some sense of peace.

Do you have any connection with the ocean in particular?

I go to the ocean to find calmness. I’ve always slept best when next to the ocean. But there’s also something bigger than that feeling. To me, water also represents the washing away of something to bring about something new.

Being by the ocean is one of the few times I can really close my eyes and just lose myself in the sound and the feeling that takes place. It’s a total sensory moment with the sound and the smell combined, creating a complete transportation experience.

What kind of memories pop up when you think of the ocean?

The first time I remember smelling the fresh ocean was by the Italian seaside. There was a fisherman who took us out on his little boat and he dove down and came up with sea urchin. He split it in half, opened it up, put lemon in it, and gave it to me. It was nasty, but it was fresh.

How does being in touch with nature connect to your masculinity?

Being a man to me is listening, being kind, and being gentle, much like nature. In this day and age, being a man is also understanding the power that we carry and wielding it in helpful ways.

I want to be a protector. I want to advocate for animals, humankind, and also the earth. So with everything that I do, I always try to be mindful of taking care of others.

What does it mean to be a man?

Masculinity to me feels like ease. It's just something beautiful. It's calm and it's accessible - not over-hyped because sometimes masculinity feels like a performance, you know?

I've been discovering the real responsibility that men carry in the world and that people are begging others to understand. I'm learning, actively listening, and trying to be the best I can be. The most helpful way to carry masculinity in this world is to be a gift to people rather than a taker.

  • DirectorKlaudia Podsiadlo
  • CinematographerPaul Özgür
  • PhotographerStig De Block
  • TalentIo Tillett Wright, Andrew Matarazzo, James Acai
  • Creative DirectorOlivia Campana
  • Executive Producer (Highsnobiety)Klaudia Podsiadlo
  • Executive Producer (Partizan)Sara Nix
  • ProducerMichael Arter
  • Production SupervisorMattia Ferrante
  • 1st ADDaniel Ben
  • 2nd ADMicael Puentes
  • StylingLorena Maza
  • HairRene Cortez
  • Make-UpFanny Gavin
  • Production DesignerBrielle Hubert
  • Movement DirectorJessica Hu
  • SteadicamWilliam Christensen
  • 1st ACBrian White
  • 2nd ACRyan Summersett
  • GafferRyan Emmanuel
  • Key GripHenry Martinez
  • SwingJohn Portillo
  • Photo AssistantSteve Hickey
  • SoundLuke Fisher
  • EditorCamille Boumans
  • Assistant EditorBogui Adjorlolo
  • ColorJoseph Bicknell at Company3
  • Music SupervisorMaxwell Gosling at Little Ears Music
  • Sound MixerJohn Connolly
  • Score”Ride” by Raffael Seyfried
  • Talent RelationsAlexis Edevbie, Tara Prasad
We Recommend
  • Miu Miu's Latest NB Is a Luxury Running Shoe
    • Sneakers
  • Why Is Prada So Good Right Now?
    • Style
  • Our Favorite New Balance Sneakers to Buy Right Now
    • Sneakers
  • Calling All Creatives: Champion’s Latest Campaign Asks “What Do You Champion?”
    • Street Style
    • sponsored
  • These Are the Best Gum Sole Sneakers to Shop Right Now
    • Style
What To Read Next
  • Veja's New Running Shoe Is a Surprisingly Slick Crossover Sneaker
    • Sneakers
  • The Trader Joes Tote Bag Is No Stanley Cup
    • Style
  • Ghettotech, Bootytech, Sextech, meet the Detroit trio HiTech
    • Culture
  • Kendall Jenner in Business Bottega Is Best-Dressed Material
    • Style
  • 2024, the Year of the Beautiful Celeb Couple
    • Culture
  • A Love Letter to Ferrari's IYKYK Super Car
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.