Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Finnish pop singer ALMA just dropped a new single called "When I Die," and a video to go with it.

Filmed in her native Finland, the "When I Die" video shows a gothic last supper and ALMA digging her own grave, which is very in keeping with the singer's desire to make "pop, but darker."

The 23-year-old said, “This song was born from a big conversation about when and how we leave the world is so out of our control. We spend so much time worrying about things out of our control... I wanted the video to look like our last party, what might the night look like if we knew this was it.” Watch the video above.

The neon-haired singer's debut album Have You Seen Her? is slated for release April 5. "When I Die" is the second release from the album, and fans can expect a steady release of new tracks with "accompanying visual." Whether this means every track on the album will receive a video remains to be seen, but let's hope so.

We Recommend
  • Nike’s Rugged Boot Is a Vampy Dream in All-Black
  • A Margiela Nerd Documented a Margiela Nerd's Dream Archive
  • Nike's Beautifully Light, Running-Inspired Air Max Is Already Ready for Summer
  • Salomon Celebrates Spring With the Sweetest Mary Jane. Pardon, Marie-Jeanne
What To Read Next
  • Vans Turned Its Calmest Shredder into a Crazy Thick Clog
  • An adidas Sneaker So Good, Not Even Bad Weather Can Ruin Its Outfit
  • adidas' Italian Sneaker Is a Sweet Strawberry Açai Drink
  • Nike’s Tastefully Tonal Air Max Is a "Butter Yellow" Gem
  • Nike’s Chic Air Max Sandal Acts Like a Sneaker, Thinks Like a Summer Shoe
  • Nike’s Weird-Cool Sneaker Dresses Best on Recovery Days