Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Finnish pop singer ALMA just dropped a new single called "When I Die," and a video to go with it.

Filmed in her native Finland, the "When I Die" video shows a gothic last supper and ALMA digging her own grave, which is very in keeping with the singer's desire to make "pop, but darker."

The 23-year-old said, “This song was born from a big conversation about when and how we leave the world is so out of our control. We spend so much time worrying about things out of our control... I wanted the video to look like our last party, what might the night look like if we knew this was it.” Watch the video above.

The neon-haired singer's debut album Have You Seen Her? is slated for release April 5. "When I Die" is the second release from the album, and fans can expect a steady release of new tracks with "accompanying visual." Whether this means every track on the album will receive a video remains to be seen, but let's hope so.

We Recommend
  • The Antwerp Six Obsession Is Finally Getting Some Context
  • Vans' Stitched-Up "Wallabee" Skate Shoe Is (Sew) Good
  • Nike’s Green Leather Air Max Is All Puff, No Pass
  • Wales Bonner Is Helping Athleisure Grow Up
  • New Balance Trackside Makes Uniform Dressing Easy (& Elevated)
What To Read Next
  • Getting Ahead of the Gifting Game With Wearables That'll Pull Their Weight
  • HUNI Worldwide's Megaride Looks Pretty in Pink
  • Margiela Made a Rimowa That Changes With Every Trip
  • How Indie Designers Made Google Pixel Work for Them
  • New Balance’s Tiffany-Coded Skate Shoe Catches an Atlantic Wave
  • This adidas Runner Is Fit for an Intergalactic Hellscape