Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Finnish pop singer ALMA just dropped a new single called "When I Die," and a video to go with it.

Filmed in her native Finland, the "When I Die" video shows a gothic last supper and ALMA digging her own grave, which is very in keeping with the singer's desire to make "pop, but darker."

The 23-year-old said, “This song was born from a big conversation about when and how we leave the world is so out of our control. We spend so much time worrying about things out of our control... I wanted the video to look like our last party, what might the night look like if we knew this was it.” Watch the video above.

The neon-haired singer's debut album Have You Seen Her? is slated for release April 5. "When I Die" is the second release from the album, and fans can expect a steady release of new tracks with "accompanying visual." Whether this means every track on the album will receive a video remains to be seen, but let's hope so.

We Recommend
  • Nike’s Greasiest Sneaker Is Low-Key Its Greatest
  • Nike’s Security-Inspired Boot Doesn’t Need Clearance
  • This Grandpa Chic adidas Sneaker Is Looking Dapper as Hell
  • Nike and Kallmeyer Turned a Tennis Shoe Into an Everyday Essential
What To Read Next
  • MSCHF’s Next Hot Product? A “Physically Absurd” Lexus (Exclusive)
  • ASICS' Lace-Free Dad Shoe Is Young at Heart — And Sole
  • One Good Mary Jane for Guys Willing to Get a Little Weird
  • Timberland’s Western Work Boot Brings the Bodega to the Barn
  • adidas’ Samba Mary Jane Is the Leader of the Herd
  • The adidas Superstar Went From Shell Toes to Twinkle (Square) Toes