Avx Is the New Kid on the Block Backed by Rapper AntsLive
For decades, Avirex has been shaping street culture with its enduring designs and unapologetic attitude, embodied in standout pieces like the classic A-2 flight jacket and its signature leather bomber.
But now, a new chapter begins. AVX, its new sub-brand, oozes that same unmistakable energy, reworked for a new generation that’s ready to make a little noise. For its debut collection, AVX teamed up with none other than UK rapper AntsLive, who brings the fresh spirit of the collection to life.
The rising star is front and center in the SS25 campaign, bringing the same energy, ambition, and fearless attitude that defines AVX. The brand's ethos, "only some are born to fly," might as well have been written about Ants himself. He moves differently, commands attention, and never shrinks himself to fit in, just like those that AVX was made for. His latest single, ‘Crew Love’, sets the vibe for the brand’s first campaign video, capturing a movement that’s all about taking up space, breaking boundaries, and showing up just as you are.
At AVX, nothing is accidental. Tiny details like woven labels, webbing badges, and metal accents ensure that everything is dialed in and the lineup is stacked with premium denim, heavyweight cotton jerseys, and brushback sweats so soft that you’ll probably never want to take them off. And of course, the oversized and relaxed silhouettes bring that effortless finish to the collection, meaning you don’t even have to try that hard to look that good.
You can shop the AVX Spring/Summer 2025 at avxdept.com from March 20.
