One hundred years after Earle Dickson invented the BAND-AID® Brand adhesive bandage, the Johnson & Johnson company has finally expanded its range of skin tones to accommodate complexions beyond white skin.

Taking to Instagram, BAND-AID® Brand announced that it was launching a range of bandages in light, medium, and deep shades of brown and black skin tones. According to CNN, the corporation will also make a $100,000 donation to the Black Lives Matter movement.

Given that it took 100 years, and widespread protesting over racial injustice, BAND-AID®'s "We hear you. We see you. We’re listening to you" message didn't land too well with customers. 

Thankfully, black-owned businesses including Browndages and Tru-Colour have been producing inclusive bandages from day one.

BAND-AID® Brand's long-awaited accommodation to its non-white customers was widely regarded to be performative and opportunistic.