Ben Sherman Drops Team GB Collection Ahead of Tokyo Olympic Games
Brand: Ben Sherman
Season: Spring 2021
Key Pieces: Sustainable organic cotton polo shirts, organic cotton graphic T-shirts, a striped casual shirt, a zip-through bomber jacket, and a Harrington jacket.
Price Range: $48-$163
Release Date: May 12th
Buy: BenSherman.com and TeamGB.com
Editor's Notes: As an official supporter of Team GB, Ben Sherman is outfitting Team GB athletes and delegates for the Tokyo Olympic Games opening and ceremony uniforms this summer. And in advance of the highly anticipated event, Ben Sherman is blessing fans with a lifestyle collection championing Team GB.
The drop features summer staples with a nod to the Olympic Games, including polo shirts and T-shirts made from organic cotton, casual shirting, and a bomber jacket. We're feeling the Tokyo Art Graphic Tee, great for an active fit and a casual summer look. We also recommend the Union Stripe Shirt to pair with dark denim or with athletic shorts. (Check out some of the key pieces in the gallery below.) Notably, proceeds from the collection's sales goes to Team GB and the British Olympic Association.
To capture the spirit of the collection, Ben Sherman tapped legendary British fashion photographer Rankin who shot Team GB competing athletes, including Galal Yafai (Boxing), Lutalo Muhammad (Taekwondo), Morgan Lake (Track and Field), Philip Burgess (Rugby), and more. Check out the gallery up top to see the Olympians flexing in the collection.
"It's a real honor to be tasked with designing Ben Sherman lifestyle collections for Team GB. We tapped into the brand's heritage, authenticity, and aesthetic excellence to inspire the same athletes who inspire us with their dedication and sportsmanship," says Ben Sherman Creative Director Mark Williams. "It was incredible to work with Team GB and Rankin on this project, and we look forward to sharing details about the official Opening and Closing Ceremony uniforms in the coming months."
In addition to the portraits, Rankin also shot short films capturing BTS moments – watch the preview above. Head over to BenSherman.com and TeamGB.com to shop the collection.
