Lutalo Muhammad
Ben Sherman / Rankin

Brand: Ben Sherman

Season: Spring 2021

Key Pieces: Sustainable organic cotton polo shirts, organic cotton graphic T-shirts, a striped casual shirt, a zip-through bomber jacket, and a Harrington jacket.

Price Range: $48-$163

Release Date: May 12th

Buy: BenSherman.com and TeamGB.com

Editor's Notes: As an official supporter of Team GB, Ben Sherman is outfitting Team GB athletes and delegates for the Tokyo Olympic Games opening and ceremony uniforms this summer. And in advance of the highly anticipated event, Ben Sherman is blessing fans with a lifestyle collection championing Team GB.

The drop features summer staples with a nod to the Olympic Games, including polo shirts and T-shirts made from organic cotton, casual shirting, and a bomber jacket. We're feeling the Tokyo Art Graphic Tee, great for an active fit and a casual summer look. We also recommend the Union Stripe Shirt to pair with dark denim or with athletic shorts. (Check out some of the key pieces in the gallery below.) Notably, proceeds from the collection's sales goes to Team GB and the British Olympic Association.

To capture the spirit of the collection, Ben Sherman tapped legendary British fashion photographer Rankin who shot Team GB competing athletes, including Galal Yafai (Boxing), Lutalo Muhammad (Taekwondo), Morgan Lake (Track and Field), Philip Burgess (Rugby), and more. Check out the gallery up top to see the Olympians flexing in the collection.

"It's a real honor to be tasked with designing Ben Sherman lifestyle collections for Team GB. We tapped into the brand's heritage, authenticity, and aesthetic excellence to inspire the same athletes who inspire us with their dedication and sportsmanship," says Ben Sherman Creative Director Mark Williams. "It was incredible to work with Team GB and Rankin on this project, and we look forward to sharing details about the official Opening and Closing Ceremony uniforms in the coming months."

Your Highsnobiety privacy settings have blocked this JW Player video.

In addition to the portraits, Rankin also shot short films capturing BTS moments – watch the preview above. Head over to BenSherman.com and TeamGB.com to shop the collection.


We Recommend
  • Someone Give Hailey Bieber's Marketing Team a Raise
    • Beauty
  • WEB EYEWEAR's Newest Collection Is Truly Bellissima
    • Accessories
    • sponsored
  • Ljubav's Latest Collection Is a Full-Circle Moment
    • Style
  • Of Course, The Patta Running Team Has Exclusive Nike Gear
    • Style
  • The Outdoors Are In—Dolomite Ups Its Hiking Game with Saxifraga 
    • Footwear
    • sponsored
What To Read Next
  • COMME des GARÇONS' New ASICS Shoes Look Like, Well, COMME des GARÇONS ASICS
    • Sneakers
  • Clipse x Carhartt Is the Merch Collab Deserving of Hip-Hop's Finest Reunion
    • Style
  • SS25 Simply Finds Kiko Kostadinov In His Zone
    • Style
  • Dior's Gargantuan New Sneakers Aren't For the Faint of Foot
    • Sneakers
  • LOEWE SS25 Stars the Most Incredible Pants of All Time
    • Style
  • Story MFG.'s ASICS Sneakers Are Humble Perfection
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.