In a place like New York City, it’s easy to get caught up in the fast-paced lifestyle the city requires of all who step foot in the Big Apple. And for those like content creator Remi Bader, designer and influencer Malik McIntyre, and baker and content creator Dana Hasson, some days are filled with constant action.
From capturing content at a fashion show to picking out the perfect fabric in the Garment District and everything in between, the captivating chaos of NYC has a way of catching up to everyone–– whether you’re a permanent resident or just visiting for the weekend.
In the midst of it all, we have to make some kind of time to take care of ourselves–– even if that time feels so hard to come by. Thankfully, Estée Lauder is here to lift some of the burden with its iconic Advanced Night Repair, a special 7-in-1 face serum dedicated to keeping up with your skincare needs and the unrelenting tempo of the city.
Made with an exclusive Night Peptide, the serum helps to repair the skin's barrier in just two hours*, giving your skin that statement glow as you move from one moment to the next.
Putting Estée Lauder’s standout product to the test, we followed Remi, Dana, and Malik throughout a day in New York to see how they incorporate the iconic beauty brand into their busy lives.
Starting the morning, we meet Malik as he arrives in the city. Based in LA but hailing from Chicago, the dynamic fashion designer is no stranger to catching quick flights to and from NYC.
After unpacking and settling in–– with what time he can–– Malik pulls out his favorite face serum from Estée Lauder. Applying a couple of drops to the face, our wayfare designer gently rubs the product evenly, ensuring every dimple and crease feels the power of each skin-renewing action. Malik rounds out his routine with a bit of Estée Lauder’s Double Wear Foundation to his face, picks out a statement look, and heads out the door.
At the same time, we find Remi strolling through Manhattan, enjoying some much-needed personal time before her day shifts into go-mode. After picking out a beautiful bouquet of flowers, the content creator heads back to her apartment to prep for the events ahead.
As a native New Yorker, Remi is no stranger to the 24-hour hustle and bustle that exists up and down every city street. To keep herself feeling refreshed, ready, and radiant, Remi ensures that she keeps a bottle of Advanced Night Repair Face Serum in her rotation–– a quick drop here and there, and she’s ready to go.
Quickly, we shift over to Dana as she’s hastily moving across the street with a thoughtful determination. Making a quick stop in her apartment for a swift outfit change, Dana takes a breath to show some love to her skin.
Utilizing Double Wear Foundation, the imaginative chef, known for her quick-hitting, how-to cooking tutorials, employs the product foundation to keep her skin looking flawless and oil-free for her posh trip to the farmers market.
Speeding out of her apartment, Dana makes the trip to her local market, picking out a slew of fresh fruits to be made into a delicious concoction for later. Full bag in hand, a content gleam on her face, and her mind thinking through the endless possibilities of recipes, the baker circles back to her apartment to prep the produce. As she makes her way up the stairs, she’s struck with the realization that in all of her rush, she’s forgotten one of the most essential ingredients: her keys.
Meeting up again with Remi, we find the content creator freshening up for an evening of back-to-back appearances. Maintaining a bright glow courtesy of Estée Lauder, the content creator picks out a chic slip-on dress that she knows works in any situation.
Hopping in the car, Remi gets a quick lip touch-up before she hits the streets, confidently strutting up the block. Stopping for a quick photo-op, the model returns to her car to speed off to her next stop, boasting a glowing sense of resolve.
Finally, we catch up with Malik, who’s just spent the afternoon strolling through different fabric shops, searching for inspiration for his next signature piece. Next, we find the burgeoning designer chatting through ideas during a lunch meeting, letting his thoughts run free and flow through his pen.
To end the night (maybe?), Malik makes a wardrobe swap into a look as bold as his skin. Stepping his way through downtown Manhattan, the designer receives a series of flattering compliments, adding to his already self-assured aura.
As our urban dwellers finish their day, there’s no question that Estée Lauder and its range of dynamic products will keep each of them looking and feeling fresh and ready to keep the night going. Because in a city like New York, it’s always “all beauty, no rest.”
Shop the Advanced Night Repair Face Serum and more at esteelauder.com.
*Note: Consumer testing on 543 women after using the product for 3 weeks
