Gigi Hadid’s Liu Jo Edit Is Double Denim, Doubled Down
Gigi Hadid knows her way around a pair of jeans. Now, she is turning that relationship with denim into an entire wardrobe for Liu Jo.
The Gigi Hadid Edit sees the model and style fixture curate a selection of pieces through her own distinctly off-duty lens. It is not a traditional collaboration built around one hero item, but a tight edit of clothing designed to be mixed, matched, and made personal.
Naturally, it begins with denim.
The first drop takes Liu Jo’s signature material well beyond the standard jeans-and-a-T-shirt formula. Overshirts, bomber jackets, and Napoleon jackets lead coordinated, all-denim looks, balancing bold silhouettes with the everyday ease that defines Hadid’s personal style.
Some pieces are treated with digital prints that sit across the fabric like photographs, while embellishments add polish to more worn-in finishes. The result lands somewhere between lived-in and dressed-up. These are clothes built for everyday wear, but not for disappearing into the background.
Leather cowboy boots complete the edit, bringing Western-inspired shapes, tonal stitching, and enough attitude to hold their own against all that denim.
“Every look tells a story, and every selection is a statement of identity,” says Hadid. “I chose the pieces that best express my approach to style: contemporary, effortless and personal.”
That emphasis on selection is the project’s central idea. Rather than prescribing a single head-to-toe look, Hadid has pulled together the pieces she believes carry Liu Jo’s denim expertise into a more international, contemporary wardrobe. How they come together is left to the person wearing them.
It is also a strategic step for Liu Jo. The brand is returning to the fabric most closely associated with its identity, then handing it to one of the world’s most recognizable dressers for a fresh perspective. Hadid brings the global reach, but the product remains rooted in Liu Jo’s denim foundations.
The result feels less like being handed a finished look and more like joining Hadid on a shopping trip. She has picked the pieces she loves. Where you take them next is up to you.
