New York grooming brand Helmm wants to revolutionize the way we think about the humble deodorant. Even though it's perhaps the most used product in a man's hygiene and grooming arsenal, it's also the one that tends to be overlooked when deciding to make a slightly more upmarket purchase.

Helmm wants to change that with its "pit and planet-friendly" deodorant, which can be refilled when you run out rather than buying another lump of plastic. The reusable nickel-plated zinc container utilizes 60 percent less plastic than pharmacy brands, and comes complete with hand-stitched leather details.

The deodorant itself smells great and is free of parabens, phthalates, talc, triclosan, sulfates and aluminum. It is available both deodorant and anti-perspirant formulas and in four different fragrances. Prices start at $48. Shop here.