H&M Points to the California Coast for Men’s SS18
Brand: H&M
Season: SS18
Key Pieces: Embrace print this summer with H&M’s select floral shirts and rainforest-pattern shorts to match.
Release Date: Available now
Buy: H&M online and select retailers
Editor’s Notes: Inspired by the coastal landscapes of California, H&M is looking to the young and carefree with its relaxed Ss18 Men’s collection.
The easily styled wardrobe focuses on light layering, with breathe-easy cotton pieces and beach-ready items. Here, comfort is key. The drop includes short-sleeve button-downs with prints galore and T-shirts to match. Drawstring and swim shorts are also available for when the weather’s warm enough to hit the beach.
As for your summer nights, the Swedish retailer has you covered with a number of smart-casual items, such as the minimal linen blazer and dress pants, which pair perfectly with the brand’s wrist accessories.
Whether you’re going for soft, neutral tones or bolder prints and stripes, H&M Men’s SS18 has a little bit of everything.
In other fashion news, Harmony Paris gets cozy with its FW18 capsule preview.
