Finding a comfortable underwear brand is essential and once a person finds a style that fits they’ll often stay loyal to that label. French fashion brand HOM is a specialist in men’s underwear and they’re showing it off in style with flashy fashion films, magazines and stylish photography.

HOM launched in 1968 in Marseille, South of France researching men's underwear requirements in search of excellence. Its range covers briefs, hipsters and boxers plus men’s pyjamas, swimwear and socks.

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HO1 (Horizontal Opening Number 1) is the brand's most iconic design and is exemplary of its expertise. HO1 features a special pouch for full support in all circumstances, a patented horizontal opening and a modal and elastane mix for softness and comfort. As the brand's most popular design, it was updated in 2016 to be even more comfortable.

For more information and to shop online now, check out the link below; follow HOM on Instagram here. The brand is hosting a pop-up during Paris Fashion Week with an opening party on January 19 that's open to the public.