IWC Top Gun

DISCOVER THE TOP GUN COLLECTION

IWC Schaffhausen has expanded its Pilot’s Watch family with the addition of the all-new TOP GUN chronographs that combine the innovative spirit and history of the watchmaker itself. To commemorate its release, IWC has launched its latest campaign featuring brand ambassador, Tom Brady.

The Pilot’s Watch TOP GUN chronographs reflect the world of naval aviation

and the fascinating landscapes seen by TOP GUN pilots during training. Matching Pantone colors with its selected environments, the latest collection features monochrome timepieces that take direct inspiration from US landscapes of the Mojave Desert, Lake Tahoe, and leafy Woodlands.

Experience where style
meets performance with
IWC's Top Gun Collection

Schaffhausen
has expanded
its Pilot’s Watch family

THE ADDITION OF THE ALL-NEW
TOP GUN SERIES CHRONOGRAPHS

The newest TOP GUN chronographs also serve to showcase the brand’s range of technical prowess.

Using materials such as ceramic, titanium, and Ceratanium® A one-of-a-kind material that combines titanium's lightweight and shatterproof nature with ceramic’s non-wearing

It has highly scratch-resistant build, IWC demonstrates its ongoing engineering aptitude.

Initially launched with the watch “Mojave Desert”, which features the first-ever TOP GUN model in sand-colored ceramic, IWC soon expanded the family with two more timepieces.

“IWC Lake Tahoe” is personified by wintertime around the freshwater lake and is reflected by its off-white ceramic color

while the “IWC Woodland” takes inspiration from flight suits of naval aviators in dark-green ceramic.

These signature colors are thanks to IWC’s partnership with Pantone®, a company that is widely recognized for creating a universal language of color.

By creating the right mixture of raw materials and fine-tuning the complex manufacturing process, the distinct IWC TOP GUN colors were made, achieving perfect quality and color consistency across its newest collection.

Flexing its latest watches that were made for style as much as performance

it was only right for IWC to tap legendary quarterback, Tom Brady. In a cinematic campaign, Brady is featured wearing the trio of watches amongst the collection’s highlighted surroundings. Drawing direct comparisons from the legacy of the watchmaker to his own unparalleled career of 18 World Championships and 18 Division Titles, Brady only enhances the iconic status of the Pilot’s Watch family’s latest players. Ending the short film with IWC’s saying, “We’re not here to try – we’re here to do,” Brady proved to perfectly execute the TOP GUN mindset.

IWC Top Gun

EXPLORE THE IWC
WATCH COLLECTIONS
FEATURED HERE

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Senior Art Director Digital: Luca Banchelli
Senior Product Manager: Shaun Rauch
Creative Development: Studio Rocani
Interactive Developer: Xavier Molina
Senior 3D Artist: Tobias Raschbacher
Project Manager: Jessa Butler
Branded Content Editor: Caroline Brown

IWC Top Gun

DISCOVER THE TOP GUN COLLECTION

IWC Schaffhausen has expanded its Pilot’s Watch family with the addition of the all-new TOP GUN chronographs that combine the innovative spirit and history of the watchmaker itself. To commemorate its release, IWC has launched its latest campaign featuring brand ambassador, Tom Brady.

The Pilot’s Watch TOP GUN chronographs reflect the world of naval aviation

Experience where style meets performance with IWC's Top Gun Collection

Schaffhausen has expanded its Pilot’s Watch family

THE ADDITION OF THE ALL-NEW TOP GUN SERIES CHRONOGRAPHS

The newest TOP GUN chronographs also serve to showcase the brand’s range of technical prowess.

Using materials such as ceramic, titanium, and Ceratanium® A one-of-a-kind material that combines titanium's lightweight and shatterproof nature with ceramic’s non-wearing

It has highly scratch-resistant build, IWC demonstrates its ongoing engineering aptitude.

Initially launched with the watch “Mojave Desert”, which features the first-ever TOP GUN model in sand-colored ceramic, IWC soon expanded the family with two more timepieces.

“IWC Lake Tahoe” is personified by wintertime around the freshwater lake and is reflected by its off-white ceramic color

while the “IWC Woodland” takes inspiration from flight suits of naval aviators in dark-green ceramic.

These signature colors are thanks to IWC’s partnership with Pantone®, a company that is widely recognized for creating a universal language of color.

By creating the right mixture of raw materials and fine-tuning the complex manufacturing process, the distinct IWC TOP GUN colors were made, achieving perfect quality and color consistency across its newest collection.

Flexing its latest watches that were made for style as much as performance

EXPLORE THE IWC WATCH COLLECTIONS FEATURED HERE

Experience where style
meets performance with
IWC's Top Gun Collection

Schaffhausen
has expanded
its Pilot’s Watch family

THE ADDITION OF THE ALL-NEW
TOP GUN SERIES CHRONOGRAPHS

EXPLORE THE IWC
WATCH COLLECTIONS
FEATURED HERE