Every summer, a corner of the English countryside transforms into a cathedral for speed. More than just a car show, the Goodwood Festival of Speed is part racetrack spectacle, part garden party, and part cultural pilgrimage. Vintage machines share space with experimental prototypes and the air is thick with the smell of petrol, ambition and nostalgia. It’s where history and future meet, and this year, Maserati chose that stage to unveil its newest creation: the MCPURA.
Available both as a Coupé and as a Cabrio, known as the MCPURA Cielo, the model represents Maserati’s dual approach to performance—one sculpted and enclosed, the other open to the elements.
Maserati has been working to redefine its image since the launch of the MC20 in 2020, a car that reset expectations and signalled a new era for the brand. The MCPURA pushes that project further. It’s tighter in design, bolder in execution, and deliberately pitched as Maserati’s purest statement of performance. Even the campaign slogan, E = MCPURA, folds marketing wit into scientific reference — a playful nod to Einstein used to frame the car as energy in its most concentrated form.
Maserati describes the MCPURA as an evolution of the MC20, but in reality it’s more of a recalibration. The Nettuno V6 engine still sits at the core, a piece of Modena engineering that borrows directly from Formula 1 technology. What changes is the emphasis. The MC20 was about announcing Maserati’s return; the MCPURA sharpens the design language and leans harder into surface, material and finish. The carbon-fibre body is taut, the lines cleaner, the interior detailed with near-obsessive precision. Even the upwards-opening doors are less about function than about reinforcing Maserati’s insistence on spectacle.
At Goodwood, the MCPURA Coupé and Cielo appeared in Ai Aqua Rainbow, a new shade developed through Maserati’s Fuoriserie customisation programme. The coupé wore it in matte, the Cielo in gloss. The paint shifts under sunlight, moving between blue and subtle magenta highlights, an effect picked up again in the Trident badge and wheel detailing. Inside, Maserati has pushed its material experiments further. Alcantara Ice covers the seats, laser-etched with patterns that give depth and a play of colour between red and blue. The overall impression is less about tradition and more about positioning the MCPURA as a modern object of design.
That language is deeply Italian. Maserati has been building cars in Modena for almost ninety years, and the MCPURA is entirely born there. The same plant that produces the Nettuno engine now houses Officine Fuoriserie, Maserati’s customisation space, where clients can push every detail further. Colour palettes expand into dozens of options, from the searing Devil Orange to metallic shades like Verde Royale.
The Cielo version adds a different kind of spectacle with a retractable glass roof that switches from opaque to transparent in seconds. It turns the cabin into a more controlled environment — part closed cockpit, part open sky — offering a driving experience that shifts depending on how much of the outside world you choose to let in.
Driving a Maserati has always carried a mythology, and the MCPURA makes that story tangible. From the precision of its design to the sound of the Nettuno engine, it’s built to remind audiences why Italian cars became shorthand for luxury and performance in the first place. At Goodwood, as the Coupé and Cielo climbed the hill and drew crowds to the barriers, that narrative wasn’t delivered through understatement. It arrived loud, physical and unapologetic.
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