Release Date: July 6, 15.00 CET
Buy: Highsnobiety Shop
Editors Notes: The sleek and minimal design might make it perfectly suited for casual wear, but don't get it twisted: the On Cloudswift is a serious running shoe.
Created with the urban runner in mind, it is the Swiss brand's answer for high-impact road runs and it includes the cutting-edge technology that has propelled the brand from a newcomer in the scene to a bonafide main player.
We've linked up with the Swiss brand to create our own take on the sneaker, which launches alongside a clothing capsule.
Geared toward unforgiving hard pavements, it is engineered for impact protection that is achieved by its signature CloudTec technology in the sole unit. Individual "clouds" are enlarged at the rear for heel cushioning while being molded into a rocker shape with Helion Superfoam to generate energy.
Crafted from a recycled engineered mesh upper, our collaboration retains the features that make the Cloudswift a hi-performance sneaker and delivers them in a crisp summer-oriented colorway.
The exclusive sneaker comes with a white and light grey base that is contrasted by yellow and black detailing. Highsnobiety branding is added through a tab on the tongue in the same yellow hue and on the insole.
An ode to the sports mecca that is Los Angeles, the sneakers will arrive alongside a selection of co-branded sportswear also created in collaboration with On. This consists of a white graphic t-shirt, a relaxed-fitting hoodie, and a classic 5-panel style cap outfitted with sweat-wicking lining and ventilation.
You can check out how the whole collection looks on the body in our lookbook with Byron Linell Edwards, which includes an interview with the founder of Wellness For Creatives.
Whether you plan on joining Edwards in taking the shoes on a run or wish to utilize the technology to run errands around the city — you can find the sneakers exclusively on the Highsnobiety Shop along with the wider collection.
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