Highsnobiety

No one in culture knows how to put on a show quite like Usher. With a career spanning multiple decades, the incomparable musician is one of the few figures in our modern era that has impacted audiences from different generations– you know someone is an icon when you and your parents are caught vibing out to the same track.

From selling out arenas to going viral on NPR’s Tiny Desk Concert, Usher has truly mastered the art of entertainment. And for his next act, the multi-platinum recording artist takes his partnership with Rémy Martin, the renowned Cognac Fine Champagne house, to the next level for a unique experience that blends sonic and sensory.

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Building upon their previous collaborations, which included a look back into the relational history of cognac and music as well as an exclusive bottle adorned with AI-generated artwork, Usher and Rémy Martin debut “Life is a Melody,” a visual project that reflects the notes of the luxury spirit and the sweet melody of timeless art.

Doubling as an exclusive preview for Usher’s forthcoming album, Life is a Melody features Usher’s new song, Comin’ Home, as the soundtrack. Comfortably seated at a piano, immersed in the embrace of Rémy Martin 1738 Accord Royal and Rémy Martin XO bottles, Usher takes center stage like only he can, bringing the worlds of music and Cognac together in perfect harmony.

Rémy Martin, Rémy Martin, Rémy Martin

“As an artist, I've always drawn creative inspiration from different facets of life that are expressed through my music,” remarks Usher. “I'm incredibly excited to continue my partnership with Rémy Martin, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”

Alongside the striking visuals, Rémy Martin is hitting the road for a nationwide tour highlighting the iconic artist’s deep roots in roller skating culture. With stops in Las Vegas, NYC, LA, ATL, and Chicago, the “4 On The Floor” pop-up skate experience further unites music and the luxury of Rémy Martin for an immersive event series.

With a special Rémy Martin Aprés Speakeasy bar, complete with a signature cocktail menu filled with intricate concoctions made with the luxury spirit, the noteworthy skate events highlight the dynamic interests of the chart-topping musician while adding a magnetic element to the creative collaboration.

To round out the evolving partnership, the visual imagery will be displayed through one-of-a-kind projection mapping murals in New York City and Chicago this summer, reminding passersby of Usher’s pervasive influence and Rémy Martin’s enduring reputation.

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As a historic duo, Usher and Rémy Martin orchestrate a captivating symphony of sight, sound, and taste, providing another exclusive collaboration that epitomizes exquisite flavor and melodic brilliance.

Visit remymartin.com for more information.

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