Premium denim brand Replay has tapped German-Nigerian rapper Kelvyn Colt to front its new statement collection, REPLAY INC., an essentials-stacked apparel drop that unites the worlds of music, street culture, and style. 

The new REPLAY INC. collection is inspired by workwear, built on heavy denim, ripstop, and raw cotton, and inspired by classic silhouettes. Here you’ll find a lot of streetwear heavyweights—denim jackets, hoodies, and cargo pants, but with a twist. Pocket detailing, intricate stitching, and patch branding set the collection apart.

Replay

Replay

And LA-based Colt is the perfect frontman for the collection. The creative behind bangers like “Bury Me Alive” and “Emotions” is known for his experimentation, expression, and for embracing vulnerability in the evolution of his work. And that’s what this collection is about, when you boil it down to its essence: A capsule of core staples that allows the wearer to do their own thing, styled their own way. 

Replay

Standout items include a diamond-quilted jacket with zip and pocket detailing, full denim co-ords in a range of colorways, a pocket work shirt with popper closures, and oversized jean shorts, which are the perfect shape for the season. Elsewhere in the collection are fun slogan tees and long sleeves, bucket hats and beanies, belts, sidebags, and sneakers.

Colorways, for the most part, are strong and classic—lots of blues, blacks, greys, and whites, with pops of color on the accents. An easy but effective addition to your wardrobe.

The collection is available to buy now at Zalando.