Double Tap to Zoom

Brand: SHOOP

Season: FW18

Key Pieces: The long sleeve "ADULTE PLAYER" tee has an eye-catching graphic on the front, and the collection's tasteful use of purple really shines in the soft cotton hoodie with "FAKE NEWS. MAKE BELIEVE" embroidered on the front in tonal stitching.

Release Date: Available now

Buy: Shoop

Editor’s Notes: Madrid/Tokyo-based label SHOOP's FW18 collection hinges around the current discussion of fake news, post-truth media, and distortions of reality. This drop presents streetwear staples alongside uniform elements for an interesting compound of formal and casual styles. Naturally, the lookbook evokes the mood of the era with a set of fake (but quite believable), insurance ads and recruitment posters, which also tap into the officecore trend of wearing shirts and ties styled with sneakers, graphic tees and hoodies.

Would you cop the fake news-inspired collection? Let us know your thoughts in the comments.

We Recommend
  • Stealth Ralph Lauren Is Peak Ralph Lauren
  • The King of Cool-Guy Tracksuits Comes for Carhartt's Crown
  • This Ancient adidas Looks Its Age, Which Is Good
  • A Good Coat Can Change Your Life
What To Read Next
  • Nike’s Vibram GORE-TEX Air Force 1 Is Almost Too Clean For the Trails
  • Stealth Ralph Lauren Is Peak Ralph Lauren
  • The King of Cool-Guy Tracksuits Comes for Carhartt's Crown
  • This Ancient adidas Looks Its Age, Which Is Good
  • A Good Coat Can Change Your Life
  • A Sixth-Generation Louis Vuitton Explains the Power of the Monogram (EXCLUSIVE)