swatch skin irony watch
Swatch
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swatch skin irony watch
Swatch
swatch skin irony watch
Swatch
swatch skin irony watch
Swatch
swatch skin irony watch
Swatch
swatch skin irony watch
Swatch

After revealing its SwatchPAY! contactless payments watch will soon be available outside of China and Switzerland, Swatch has another release lined up that’s a little less tech-heavy. Presenting a sleek new year-round accessory, Swatch introduces new SKIN Irony models in an array of colors.

SKIN Irony is an understated and contemporary design that lends itself to any outfit or occasion. Wrapped in a sturdy 42 mm metal case, this is the latest iteration of the brand’s thinnest watches. Brushed and polished stainless steel complement the minimalist dials and straps come in both leather and rubber.

The SKIN Irony collection first launched in 2018, combining elements from two of Swatch’s most beloved models: Skin and Irony. At just 5.8 mm high, the result was the brand’s slimmest watch line but, more importantly, a great example of its design DNA continuing to evolve. For both Swatch fans and those with discerning taste in fashion, the model is a modern interpretation of what Swatch does best: simple, elegant, and diverse watches that encourage the wearer to let their personality speak through their outfit choices.

“With the new SKIN Irony collection, we aimed at creating a new reference of style. It stands for a new generation of understated, minimal yet sophisticated design language.”

Carlo Giordanetti, Swatch creative director

Swatch first introduced SKIN in 1997 as a slim and lightweight series that allows the wearer freedom to move. Since then, the original design has stood the test of time with small but significant upgrades made in a 2017 collection called NEW SKIN – the dial was made larger and ever so slightly thicker and a double injection case with a special two-tone wave shape was added. When it was released, Giordanetti described it as the antithesis of the large and bold watches capturing everyone’s attention at the time; SKIN made its statement through subtlety rather than in-your-face features.

Visit Swatch’s online store now to see all of the available colorways and catch future releases on Swatch’s Instagram.

Words by Aaron Howes
Branded Content Editor