The tree is meticulously decorated, the stockings are hung with care, and the family is all gathered around—the AI holiday card generator? You read that right. While it might feel like a vision from the Ghost of Christmas Future, thanks to Coca-Cola, this is the reality of the present. The global beverage brand synonymous with all things holiday cheer has launched a festive new entry in their Create Real Magic campaign: an AI-powered holiday-card generator.
Unlike any old AI image generator, Coca-Cola’s newest advancement allows you to incorporate the brand’s signature seasonal iconography into your design. The privilege is usually limited to supermodels and fashion designers; the company’s famous slate of former creative directors includes Kate Moss and Jean Paul Gaultier. Now, everyone has carte blanche with Coke’s iconic imagery. Talk about a holiday miracle.
Even the least artistically inclined among us can live out their Hallmark fantasies with the easy-to-use software. It starts with picking a subject for your card. Options range from holiday standards like presents and snowmen to treasures from the Coca-Cola archives. Few symbols of the season are as iconic as the brand’s ruddy-cheeked depiction of Santa Claus. Equally nostalgic for Millennials and Gen Z are the Coca-Cola polar bears, whose animated antics have melted even the coldest hearts since 1993. Less sentimental? Your card can feature a marvel of the mechanical age like a Coca-Cola vending machine or a delivery truck. The level of holiday spirit is up to you.
Once you’ve selected the perfect subject, you can decide the card’s artistic style and choose a background scene. Want a Roman mosaic of a polar bear in outer space? You can do that. A pop-art image of a Coke can chilling on a frozen lake? It'll instantly transport you back to the 1960s art deco era. The customizability doesn’t stop there. To make your bespoke holiday card truly one-of-a-kind, you can enter prompts to help the AI capture the specific details of your creative vision. GPT-4 and DALL-E tools–created just for Coca-Cola–do the rest like Santa’s elves, fashioning delightful digital creations you can share with family and friends.
In the spirit of bringing people together during the holidays, generated cards are added to a virtual gallery. There, you can view and like others’ wintertime masterpieces and find inspiration for your own. Select art will even be featured on Coca-Cola’s digital billboards in Times Square and Piccadilly Circus, reaching an audience much bigger than your annual holiday card mailing list.
Ready to spread some serious cheer? Create your own Coca-Cola-inspired, AI-generated holiday card at CreateRealMagic.com—you may just see it on the big screen by New Year’s.
Discover more at www.coca-cola.com
