

THE DRIVING FORCE: FULL CIRCLE
(SPONSORED STORY)
A good design transcends its domain, its artfulness inspiring awe and admiration beyond the confines of just one context. Such is the case with the all-new 2025 Nissan KICKS , a sleek vehicle that takes cues, surprisingly, from sneakers—the streetwear-turned-high-fashion accessory that has elevated everyday footwear into an art form. In recent years, sneaker culture has become ubiquitous: devotees wait hours for drops and hunt down rare colorways and limited-edition finds to complete their collections. The KICKS is an ode to the community, incorporating the design principles and empowering self-expression that have made sneakers a universal hit.
As Ken Lee and his team of designers at the Japanese automaker realized, a holy-grail shoe and a hype-worthy vehicle have a lot in common. Both are means of transportation that allow us to move through the world in comfort while signaling our personal style. Likewise, both are crafted with equal consideration given to appearance and performance—because, as anyone with a well-worn pair of flashy shoes will tell you, function is just as important as form. With the all-new 2025 Nissan KICKS , Nissan’s technical prowess is complemented by fresh two-tone colorways that resemble the bold canvas of a sneaker. The car’s silhouette boasts memorable character lines that will leave a lasting impression—the same way the right shoe can attract gazes, granting its wearer a magnetic energy.
Flaunting road-ready agility and stand-out style, sneakerheads and car connoisseurs can agree that the all-new 2025 Nissan KICKS is the best of both worlds. That’s the sentiment shared by footwear phenom, Vashtie Kola, who grew up working on cars with her auto-mechanic father before becoming the first woman to design an Air Jordan colorway. Fellow fans of the KICKS—vintage royalty Luke Fracher and legendary sneaker collector Mayor—noted other ways a cool ride and a covetable kick are one and the same, from sparking subcultures full of hardcore fans to influencing generations of future tastemakers. Approved by the arbiters of OG sneaker culture, the one-of-a-kind vehicle is truly in a lane of its own.
The path your shoes or car will take you is entirely up to you. But wherever that destination may be, the right mode of transportation will make the miles as memorable as the milestones they lead to.

