To celebrate the launch of Aventus Cologne—The House of Creed’s latest universal scent—we partnered with the storied fragrance house on an exclusive launch party that brought down the house in Williamsburg.
From the very start of the evening, the line outside National Sawdust snaked around the corner and remained that way throughout the night as guests clamored to join the festivities. Once inside, a light, woodsy aroma enveloped the venue and it was immediately clear that we had entered The House of Creed. Flanked by a custom-built sampling station as soon as you walk in, the bespoke fragrance experience was complemented by individual displays of each ingredient to bring the unique elements of Aventus Cologne to life.
The space filled out fast and guests made quick work of the bumping music spun by underground rising star DJ Odalys and partner-in-crime for the night Kittysayword. With the crowd warmed up and drinks flowing freely, the time was right to bring out the closing act of the night—Duckwrth. The South Central, L.A. artist performed a full set ranging from nostalgic bangers like “Tamagotchi” to “Love is Like a Moshpit,” a moody ballad off Duckwrth’s just-released project The Falling Man.
Take a look at the photos above to see what went down and check out The House of Creed’s all-new Aventus Cologne, available now at creedboutique.com.
- Photographer: Josh Sobel