At this time of year, everyone realizes that winter is an almost insurmountable hump in the calendar unless you have a puffer jacket on your side. During summer, you almost forget what it is to be cold, and then the first leaves fall, and a taster of what’s to come is more than enough.
We’ve already begun piecing together a puffer jacket game plan like a team of FBI agents, red string between grainy print-outs stuck on the wall kind of vibe. The prime suspect right now? The Very Warm.
In amongst a sea of labels promising Everest-level cold protection and enough GORE-TEX to protect us from a monsoon, The Very Warm stands out because it sees us for who we are. We’re not planning any major hikes this winter; maybe the occasional walk around our local park. The Very Warm sacrifices unnecessary sub-20 insulation for a much kinder price tag and an extra helping of graphics. For city-dwellers, that’s a recipe for success.
That’s not to say that The Very Warm puffer jackets aren’t set to keep you warm, though. Water-resistant REPREVE shells cover a recycled insulating fill — sure, you’d be left wanting if you were hitting any Nepalese summits, but let’s be real, you’re not. The Very Warm is basically the antidote to performative gorp.
This season, The Very Warm puffer jackets land with a range of bold and less-bold graphics. From all-over photographic prints to simple check patterns and Realtree camouflages, there’s a choice for all styles. Plus, at just $275, they’re some of the more affordable puffer jackets on the market.
Shop our favorite The Very Warm puffer jackets below.
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